I’m not trying to go viral. If I wanted to chase playlists, I wouldn’t be printing and assembling card wallets at home.
I make music for people who still like albums - the kind you sit down with and just let run from start to finish. When you order, I burn the disc, hand-sign the sleeve, pack the envelope, and carry it down to the post box myself (sometimes with my dog, admittedly).
All of it ships out through The Recordsmiths - the independent label I run from home to release work I create.
When you pick up a copy of GEOFF II, you're also stepping into the Tea Break Club. That's my private mailing list where I share wet-ink mixes and unreleased demos before anyone else hears a single note.
Think of it a bit like The Beatles' rooftop gig - just with a few more cups of tea and significantly fewer complaints from the neighbours.